Kovats Real Estate School Practice Test

What type of advertisement is a broker allowed to properly use?

1. Free market study

2. A promotional contest for new clients

3. Exclusive listings with hefty discounts

4. Selling personal real estate properties

The correct answer is: Free market study

A broker is allowed to properly use a free market study as a type of advertisement because it serves as an informative tool aimed at educating potential clients about market trends, property values, and other relevant real estate information. This type of advertisement is often viewed as a valuable resource, helping clients make informed decisions about buying or selling properties. It aligns with ethical advertising practices by providing clients with useful insights rather than making exaggerated claims or selling tactics. Different advertising methods may not be permissible or could raise legal and ethical concerns. For instance, promotional contests might be subject to specific regulations regarding fairness and transparency. Exclusive listings with hefty discounts can lead to misleading advertising practices, suggesting that a particular property is more valuable than it is or creating unfair competition. Selling personal real estate properties can blur the lines between personal and professional business dealings, potentially leading to conflicts of interest. By choosing a free market study, a broker demonstrates professionalism and a commitment to providing value without engaging in questionable practices that could harm their reputation or breach legal guidelines in real estate advertising.